Internationally trained and certified wine and water sommelier, wine entrepreneur, and innovator with over ten years of experience in the wine, food, and culture market industry. Wine Enthusiast Magazine “40 Under 40 Tastemaker” experienced in curating wine lists for top restaurants and resorts, creating unique tasting experiences worldwide, and managing beverage programs that drive product sales. Founder of Wine Channel TV and industry influencer with extensive digital media knowledge and deep relationships with global winemakers and vintners.

I am an experiential and client strategy leader with 16+ years of international experience helping luxury hospitality, premium brands, and UHNW-focused organizations deepen relationships and grow revenue through high-impact experiences.

I’ve led programs and partnerships with brands such as Four Seasons, Auberge Resorts Collection, Bentley, Ferrari, Penfolds, Laurent-Perrier, and other premium portfolios—designing events and activations that elevate brand perception, strengthen key relationships, and support commercial objectives. My work spans end-to-end strategy, from opportunity identification and partner acquisition through on-site execution and post-program measurement.

Earlier in my career, I founded and scaled Wine Channel TV Media, building a content and experiential platform that partnered with global wine and spirits houses and leading hospitality groups. That experience sharpened my ability to translate business goals into distinctive concepts, secure and manage complex partnerships, and deliver polished execution in front of discerning audiences.

Today, I’m most energized by roles at the intersection of client development, experiential strategy, and strategic partnerships—whether inside an agency environment or in finance and investment settings where UHNW clients expect elevated experiences. My style is collaborative, entrepreneurial, and execution-focused: I work closely with internal stakeholders and external partners to turn abstract goals into memorable, measurable programs that create long-term value.