Sustainable Business Strategy Helps This World-Renowned Wine and Water Sommelier Infuse Her Values into Her Work

May 20, 2026Jessica AltieriComment

Jessica Altieri - Harvard Business School Online

A Little About Me —

I am an experiential and client strategy leader with 16+ years of international experience helping luxury hospitality, premium brands, and UHNW-focused organizations deepen relationships and grow revenue through high-impact experiences.

I’ve led programs and partnerships with brands such as Four Seasons, Auberge Resorts Collection, Bentley, Ferrari, Penfolds, Laurent-Perrier, and other premium portfolios—designing events and activations that elevate brand perception, strengthen key relationships, and support commercial objectives. My work spans end-to-end strategy, from opportunity identification and partner acquisition through on-site execution and post-program measurement.

Earlier in my career, I founded and scaled Wine Channel TV Media, building a content and experiential platform that partnered with global wine and spirits houses and leading hospitality groups. That experience sharpened my ability to translate business goals into distinctive concepts, secure and manage complex partnerships, and deliver polished execution in front of discerning audiences.

Today, I’m most energized by roles at the intersection of client development, experiential strategy, and strategic partnerships—whether inside an agency environment or in finance and investment settings where UHNW clients expect elevated experiences. My style is collaborative, entrepreneurial, and execution-focused: I work closely with internal stakeholders and external partners to turn abstract goals into memorable, measurable programs that create long-term value.

Jessica Altieri is a leading voice in the beverage and hospitality industry, recognized for her deep expertise and passion for creating exceptional guest experiences. With extensive experience working with luxury hotels, resorts, and restaurants, Jessica brings a wealth of knowledge and a proven ability to deliver results. Her unique approach combines strategic thinking, creative innovation, and a commitment to excellence, making her an invaluable asset to any hospitality organization.

Strategic Beverage Program Development: Designing and implementing bespoke beverage programs tailored to your hotel's brand and target demographic.

Comprehensive Staff Training & Education: Empowering your team with in-depth knowledge of wine, spirits, beer, and exceptional service standards

Menu Engineering & Cost Optimization: Creating profitable and appealing beverage menus while maximizing cost efficiency and minimizing waste.

Guest Experience Enhancement: Crafting memorable and immersive beverage experiences that elevate guest satisfaction and loyalty.

Wine & Spirit List Curation: Developing curated and diverse wine and spirit lists that reflect current trends and cater to a wide range of palates.

Operational Efficiency & Sustainability: Implementing sustainable practices and streamlined operational processes to improve efficiency and reduce environmental impact.

Event Planning & Beverage Catering: Expertly managing beverage services for events, conferences, and special occasions, ensuring seamless execution and exceptional quality.

Brand Partnership & Activation: Leveraging industry connections to create impactful brand partnerships and activations that drive engagement and revenue.

Jessica Altieri | Experiential & Client Strategy Leader | Luxury Hospitality UHNW Client Experiences & Strategic Partnerships