Hydration Celebration with Water Sommelier Jessica Altieri
Svalbarði Polar Iceberg Water with Water Sommelier Jessica Altieri
In 2013, Norwegian-American Jamal Qureshi collected meltwater as a gift for his wife while travelling in the Norwegian island territory of Svalbard – one of Europe’s last great wildernesses. The pure water would make for a delicious cup of tea, he thought. That’s a pretty thoughtful gift and one of the things that first caught our attention about this brand.
Today we tell the story of Svalbarði , an award winning, ultra-low mineral still Arctic iceberg water.
It gets its tagline a “taste of snow in the air” due to iceberg waters that are some of the rarest in the world. This water is as unique as its story that we learned from its founder Jamal Qureshi.
Nonetheless, 4 years later, that creative, generous thought transformed into an epicurean product, which is redefining the very notion of pure drinking water.
With approval from the Governor of Svalbard, Jamal chartered an icebreaker – the Ulla Rinman – and sought out the purest of icebergs just 1,000km from the North Pole at 79° north. As fresh as the day it fell as snow up to 4,000 years previously, 15 tons of ice is gathered by the crew.
Svalbard’s glaciers release approximately 5 billion cubic meters of icebergs into the sea every year. The team heads out for anywhere from 3 to 7 days to find the perfect ice.
The icebergs need to be from the most protected inner part of the glacier. The presence of ancient air bubbles, which make a crackling sound as they melt, is a key sign that the right pre-industrial era iceberg has been found. The source ice can be up to 4,000 years old and requires no chemical treatment.
The iceberg must then be carefully lifted out of the arctic water. This is dangerous and risky work. Rough seas can threaten to crash tons of ice against the gathering vessel. Ensuring maximum safety means sometimes the search must move on to find a safe location with the right type of ice.
The ice is then gently melted in a specially constructed machine and bottled by hand, capturing the best drinking water in its cleanest form. In order to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards.
Each expedition yields 13 thousand bottles of pure drinking water; therefore, each batch is a limited edition. The product can be shipped around the world.
Based in the Arctic outpost of Longyearbyen, an important center for global warming research – Svalbarði is an environmentally friendly company with a deep interest in raising awareness for polar and climatic research.
The company operates sustainably for the conservation of the Arctic environment in three main ways:
- Firstly, Svalbarði is carbon neutral-certified which means that the company invests in a carbon-offsetting scheme, which supports projects around the world. These have included a wind farm in western China, and upgrades to local water infrastructure in Uganda and Malawi. Their pure drinking water is produced in an entirely sustainable manner.
- Second, they use their position as a global company based in the Arctic to raise awareness of the vital role Svalbard plays in scientific research of global warming on an international scale.
- Third, the company aims to lessen the impact of global warming. Through a partnership with the Crop Trust, they support the preservation of food crop seeds representing 15 thousand years of human agriculture which are endangered by the changing climate.
If you’re still wondering what defines the brand, it’s all about the location, Svalbard! You have one of the world’s most northernmost communities where there are more polar bears than people, and 60 perecent of it is covered by glaciers.
Water Sommelier Jessica Altieri
Jessica Altieri of Wine Conversations with Jessica Altieri, adds to her already impressive list of credentials with the prestigious certification of Water Sommelier.
Jessica’s resume includes Certified Wine Sommelier, California Wine Appellation Specialist, CEO of the Wine Channel TV Network, and one of Wine Enthusiast’s prestigious “Top 40 Under 40 Tastemasters” in 2016. Her latest certification as a Water Sommelier further solidifies her position as an innovative authority in the U.S. and around the world. Certification as a Water Sommelier makes Jessica part of a highly exclusive group of tasting professionals. Until 2015, there was only one Water Sommelier in the entire U.S., and even today only a handful exist worldwide.
Jessica will be launching “The Connected Waters” Curator Program this month with high-end fine water brands and wine lifestyle brands. The inaugural launch of The Connected Waters Curator Program will be featured on Wine Conversations with Jessica Altieri on reVolver Podcasts, on Dec. 23, 2017. Listeners will get a chance to learn about the story of Svalbarði, an extremely rare fine water sourced from the purest of icebergs in the fjords surrounding Norway’s Svalbard islands.
“I’m very happy for Jessica and her achievement as a certified water sommelier. Many know what a wine sommelier is, but considering she is one of only a few water sommeliers worldwide, not many know that exists,” said Jack Hobbs, president of reVolver Podcasts. “I learned from Jessica that different kinds of water pair better with different types of food, just like wine. The water you drink impacts the taste of an entire meal. I think our listeners will find this episode extremely interesting, educational and entertaining, thanks to Jessica’s knowledge and sharp wit.”
Find and follow Jessica Altieri on social media: Instagram @winechanneltv and @bestsipever; Twitter @winechanneltv; Facebook @winechanneltv; and YouTube @winechanneltv. Check out her websites for the latest news and updates too: www.winechanneltv.com and www.jessicaaltieri.com.
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Jessica Altieri Earns Prestigious Water Sommelier Certification
Jessica Altieri, a leading digital wine lifestyle executive, has added a new title to her already impressive list of credentials- America's Newest Water Sommelier.
Jessica's impressive resume is well-known, and for a good reason. She is a Certified Wine Sommelier, California Wine Appellation Specialist, and the CEO of the Wine Channel TV Network, and one of Wine Enthusiast's prestigious "Top 40 Under 40 Tastemasters" in 2016. Jessica's latest certification as a Water Sommelier further solidifies her position as an innovative authority in the United States and around the world.
Jessica's certification as a Water Sommelier makes her part of a highly exclusive group of tasting professionals. Until 2015, there was only one Water Sommelier in the entire United States, and even today only a handful exist worldwide.